TIBCO NOW Wayfinding & Environmental Design
Design Rational
Experience has taught me how even the most dynamic brands can be swallowed up by the patterned carpet, bland walls, and 24’ ceilings of a typical hotel ballroom.
To make TIBCO stand out from the visual din, I used design strategy to transform the ballroom into a custom-branded conference space. With bold placement of the TIBCO logo and conference theme graphics within the environment, we’ve made your brand dominate the space and overcome the existing décor. In fact, no matter where an attendee stands, they’re able to see some form of messaging.
It was also important to highlight the TIBCO Demos to encourage and support various types of conversations and connections. They were designed with just that in mind, as well as the ability to expand and contract, allowing flexibility of layout based on function.
Custom Sponsor Kiosks were created with functionality and branding opportunities in mind. So, along with providing a cohesive look that makes the Sponsors and Partners shine, I also designed in hidden wiring, storage, built-in monitors and signage.
The lounge areas complement the TIBCO brand by incorporating white leather couches, love seats and high boys to create a series of informal networking clusters.
TIBCO NOW Wayfinding & Environmental Design • 3D & Graphic Design
